Product-market fit is a crucial concept all businesses must understand to succeed. In simple terms, product-market fit means that a product or service satisfies the needs of a specific market segment. Product-market fit is essential for startups and established businesses launching new products or services. However, it can be challenging to achieve, requiring a deep […]
A value proposition should articulate the benefits that the customer will receive. It should be unique, and it should be based on insights about customers and their needs. It should also be simple, clear, and easy to understand
Launch of the Utafiti kwa Biashara: Research to Commercialization (R2C) program Kenya is one of the leading entrepreneurship ecosystems in Africa and, indeed, the world. When people talk about startup funding (angel investing and venture capital), impact investing, incubators, and accelerators, especially when referencing the continent, Kenya must feature in one way or the other. […]