Product-market fit is a crucial concept all businesses must understand to succeed. In simple terms, product-market fit means that a product or service satisfies the needs of a specific market segment. Product-market fit is essential for startups and established businesses launching new products or services. However, it can be challenging to achieve, requiring a deep […]
Mawazo Institute Research to Commercialization (R2C) Training Highlights Women have historically been underrepresented in STEM fields, leading to a lack of research-based innovations, and hindered socio-economic growth. Commercialization is crucial for researchers to bring their solutions to the market. The R2C program, in partnership with the Mawazo Institute, aims to address the underrepresentation of women […]
What makes a good researcher? It is a simple yet complex question that can help you fully understand innovation from ideation to commercialization. Researchers and innovators in Africa have struggled through the whole process, and the need to fully understand the innovation process might be why this is the case. There are 4 major […]
A value proposition should articulate the benefits that the customer will receive. It should be unique, and it should be based on insights about customers and their needs. It should also be simple, clear, and easy to understand
ViKtoria Ventures, in collaboration with KeNIA, recently launched the Research to Commercialization (R2C) program, which has eight researchers on board. The essential program activities will include the following: Taking the researchers through an accelerator program, training of Trainers to set up R2C programs in their institutions, coaching and monthly webinars. We will run monthly webinars […]
Launch of the Utafiti kwa Biashara: Research to Commercialization (R2C) program Kenya is one of the leading entrepreneurship ecosystems in Africa and, indeed, the world. When people talk about startup funding (angel investing and venture capital), impact investing, incubators, and accelerators, especially when referencing the continent, Kenya must feature in one way or the other. […]